About
Marketing Leadership Built for HR Tech Growth
I help HR Tech companies cut through buyer complexity with marketing that drives revenue, not just activity.
The Problem with Most HR Tech Marketing
HR buyers have been pounded by generic outreach for years. They're skeptical, budget-conscious, and demand proof of value before engaging. Traditional marketing playbooks fail because they don't account for the unique dynamics of HR decision-making.
My Approach
I combine deep HR ecosystem expertise with disciplined marketing leadership. This means understanding not just what HR leaders need, but how they buy, who influences their decisions, and what messaging actually resonates.
Experience That Matters
Over fifteen years in marketing, with the last decade focused exclusively on B2B. I've worked with companies from enterprise scale to growth-stage startups, navigating the challenges you face: complex sales cycles, multiple
stakeholders, limited budgets, and pressure for rapid growth.
My industry experience spans financial services, sports marketing, manufacturing, hospitality, professional services, SaaS, and tech services—with particular depth in companies selling to HR buyers.
Education
MBA from University of Houston, BA from Wellesley College
What Drives Me
Marketing should be measurable, accountable, and tied to revenue outcomes. I built my career on testing new approaches, measuring what works, and scaling successful programs. As a fractional marketer, I get to combine continuous learning with direct impact on growth