As a fractional CMO, I bring a unique perspective to marketing leadership. My approach prioritizes profitable, efficient growth through genuine connections with HR buyers. I believe in the power of brand stewardship and focus on quality interactions that resonate with prospects rather than overwhelming them with generic outreach.

My Philosophy:

• Quality Over Quantity: Feeling frustrated by how hard it is to fill your pipeline? You're not alone. Prospects have been pounded over the past years so it's time to pivot tactics and goals to focus on on high-quality interactions that truly resonate with prospects, rather than overwhelming them with unsolicited outreach.

• Customer-Centric Branding: By understanding customer journeys, pain points, and challenges, I build marketing strategies that demonstrate deep empathy. This approach creates brand affinity, accelerates deals, and increases brand equity.

• The Power of Momentum: I invest in consistent, sustainable marketing efforts that build trust and affinity over time.

• Balancing Organic and Paid Channels: Paid marketing has its place and is a great lever, but these days most companies don't have the sufficient budget to compete in those saturated channels. I act as the budget steward and ensure that money is spent in the most impactful ways rather than spending to spend.

• Holistic Marketing Mix: While I value digital marketing, it's not a silver bullet. I advocate for a balanced approach that includes savvy alliance/partner marketing, strategic in-person channels, and leveraging the "dark web" to understand anonymous intent layers.

• Tactical Expertise, Strategic Vision: With years of hands-on experience across various marketing channels, I bring both tactical know-how and strategic insight. Check out my tactical case studies for examples of my work.

 

 

Building On Three Pillars of Effective HR Tech and HR Services Marketing

• Deep HR Ecosystem & Buyer Knowledge: HR buyers face unique challenges: tight budgets, complex vendor evaluations, and pressure to demonstrate ROI. I understand their priorities, decision-making processes, and the pain points that drive purchase decisions.

• Sophisticated Campaign Architecture: Random tactics stall growth. I build integrated frameworks—messaging hierarchies, lead management processes, campaign sequences—that connect every marketing activity to revenue outcomes.

• Revenue-Focused Outcomes: Marketing must accelerate sales, not just generate activity. My programs tie directly to pipeline quality, conversion velocity, and closed-won revenue.

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My goal when working with you is to create consistent, repeatable marketing strategies that build trust and affinity within your customer base and prospect pool.

Ready to explore how we can work together to achieve meaningful growth for your business? Let's connect and discuss how I can help you build a powerful, impactful marketing function.