From Static to Strategic: Driving Leads Through Website Redesign
A mid-sized B2B software company specializing in managed services in two competitive ecosystems, embarked on a purposeful website redesign to drive growth and lead generation in new markets.
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The Challenge
The existing website was underperforming in several key areas:
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Inadequate reflection of expanded service capabilities
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Poor SEO performance leading to low organic traffic
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Outdated content failing to engage the target audience
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Lack of optimization for lead generation
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Missed opportunities for new business in growing service areas
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The Solution
By dedicating time, bandwidth, and budget, the website strategy built upon the fundamentals of thought leadership, SEO strategy, and increased conversion opportunities.
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Created targeted, high-value content for each service line, specific to the champions and buyers.
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Implemented robust SEO strategies to improve organic visibility and attract qualified traffic.
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Developed strategic lead capture mechanisms throughout the site.
Get in Touch
Email christen@cgm-marketing.com to discuss how I can help you with your marketing.