FAQs
Curious about something? Chances are you're not alone so please check out these FAQs. If you have any questions or want to discuss working together, please email christen@cgm-marketing.com.
What services do you offer?
Check out this services sheet for an overview of offerings or my services page for more detail.
Is there a minimum duration for a project?
During the scoping process, we will identify the strategic goals, select the specific KPIs that will move the needle, and agree on the associated tasks. At that time we'll also discuss a realistic time frame and the duration between the beginning the project and first formal check-in is the agreed upon project duration minimum.
What is the difference between "fractional" and "consultant"?
A big distinguishing factor is a fractional marketer will be embedded in your team. A consultant will typically review your business and/or department and create a proposal for how to get where you want to be -- and then leave you to do the work. That's only helpful if you have a team that can complete those tasks (and if you did, would you be here?). A fractional marketer will sit with your team on a limited time engagement and provide the strategic guidance you may need at the executive level and the elbow grease to accomplish those goals.
What is "alliance marketing"?
Alliance marketing refers to the alliance partnerships that commonly exist in the tech services space (but also found in other industries). Systems integrators and managed services providers are allied with their platform technology partner and often must market both to the partner and their prospects/clients. An experienced alliance marketer will understand that two-pronged approach. Depending on your partnership level, there may be co-marketing opportunities to take advantage of and it will benefit your company to use the services of a skilled alliance marketer to develop that joint marketing plan.